Equilibrium Bonfire Staff Training
A passive role; simply transcribes the guest’s request without enhancing the experience.
A proactive role; guides the guest, listens to preferences, and acts as a proud salesperson for the brand.
Example: “Welcome to Equilibrium Bonfire! Tonight’s menu is packed with some incredible fan favorites. Can I guide you to some of our top picks?”
Example Upsell: “If you’re into IPAs, you have to try it with our smoked brisket—it’s next-level.”
Example: “Would you like to start with our bonfire wings or maybe the Poutine to share?”
Example: “Our smoked ribs are cooked for 14 hours and glazed with a craft beer BBQ sauce made right here at Equilibrium. It’s our most popular dish for a reason.”
Example: “I’ll get you the smoked brisket sandwich with a side of mac and cheese—it’s the ultimate comfort pairing.”
Example: “I’ll get you the smoked brisket sandwich with a side of mac and cheese—it’s the ultimate comfort pairing.”
Example: “Our BBQ sampler is limited tonight—it’s been flying out of the kitchen. If you’re thinking about it, I’d grab it now!”
Example: “For just $5 more, you can add a craft beer pairing to your meal—it’s the perfect way to enjoy the full Bonfire experience.”
Example: Guest: “That sounds like a lot of food.” You: “That’s the beauty of it! You can take leftovers home and enjoy it all over again.”
Example: “Don’t forget, we have 2-for-1 drinks on Thursdays—hope to see you again soon!”
Encourage them to order a flight instead.
Guest: “I’m thinking of trying an IPA. Which one do you recommend?”
Staff: “We have a few amazing IPAs… why not try a flight to compare? It’s a great way to find your favorite!”
Suggest a food pairing to enhance their experience.
Guest: “I’ll take a 16 oz of Mobius Stout.”
Staff: “Great choice! I’d recommend our smoked brisket sliders or the truffle fries—they pair perfectly with that beer’s roasted chocolate notes.”
Suggest a dessert or dessert pairing.
Guest: “We’re all set, thanks.”
Staff: “Before you go, have you tried our beer float? It’s made with our dark stout and creamy vanilla ice cream—it’s a guest favorite!”
Think of one small way you can wow a guest today—whether it’s a surprise dessert or simply remembering a regular’s name.
Email: marcus@marcusguiliano.com
Phone: +1 (845) 647-3000
